| Market research and surveys |
- Baseline market surveys and researches
- Through baseline market research, we research environment of target market, client intends to deliver goods and services and provide the client with comprehensive data on market situation and status. Client can know through baseline market research, potential of target market, key players of target market, whether current goods and services delivered by current players to target market are satisfying the needs of customers and how the products and services are sold through sales channels and price level etc. This is the type of research needed for companies and organizations which are entering new market and have not done researches previously and needs to evaluate its market environment.
- Market capacity surveys and researches
- As result of the market capacity research, it is possible to know sales volume of your products and services annually, quarterly or monthly and market demand for the products and services. Also can find out about market share of your products and your competitors.Imported products and goods, can be shown in terms of country of origin, importer companies, shipment frequency etc. Market capacity can be determined based on production and import statistical data and actual sales and production data, average consumption level per capita.
- Consumer behavhior research
- Consumer behavior research studies all factors related to purchasing behavior of consumers. This research gives responses to such questions as consumers of what population segment buying more of what products, what kind of products they are more interested, what impacted them to buy and how they buy products and how much they are spending for product purchases, how they are using or consuming products, whether they will continue buying products etc. Through this survey, businesses can improve and develop their products and services based on consumers’ behavior, interest and future consumption trend. It will be possible for them to expand their market share and increase their competitiveness based on findings of customer behaviour research.
- Customer satisfaction research
- Customer satisfaction survey studies satisfaction level of customers on certain services, products provided by businesses. It provides detailed answer whether particular products and services satisfied customers in terms of quality, price, packaging, delivery term, after-sales service, reputation, discount and advertising or in all factors that impacts customers. About services, researches whether quality of service worth its prices, communication level of service provider, service condition and how long does it take to get service etc. It is essential for businesses to measure satisfaction level of their customers regularly. If customer satisfaction level is low, businesses should take measures to raise it, thus can sustain itself in long term in market.
- Research of new products and goods
- Many types of researches needs to be done before introducing new products and services in the market. Questions that needs to be answered are whether market needs for new products and services exists; what is current market demand and suppy situation for new products and services; who are the players in the market; whether they are fully meeting needs of customers etc.Final new products should be produced after evalution of new product and services idea; trial of new products and services; PDF matrix research at each step of new product development. This way, companies and producers can minimise the risk of producing new products and services that may not sell well in the market and can not meet.
- Brand research
- Survey on brands is done in order to develop brand name for products, increase number of brand loyal customers and protect and distinguish from other brands. Through brand survey, businesses can know about customers attitudes and trends about brands and competing brand products and established brands in the market, images and perception about particular brands, brand loyalty, future brand trends etc.Analysis of brands, whether particular brands have become regular brands preferred by certain customer segment or substitute brands preferred by what customer segment and what customer segment never buys brands and market positioning of brands is essential for businesses to develop new products and services. As result of brand survey, companies will be provided with opportunity to make important decisions on particular target customer segments and how to develop and nurture brands, how to retain loyal customers etc.
- Survey of sales channels
- Survey of sales channels is done in order to make general profile of the market, to listen opinions of sales agents about products, evaluate overall sales activities, to monitor wholesale and retail prices of products.Mapping of products, sales volume of major shopping points, price level, study of merchandising activites of companies are essential for companies that are attempting to deliver new products in the market in their understanding of target market.
- Monitoring of PR and Advertising campaigns
- This monitoring is done in order to evaluate outcome of PR and advertising campaigns done by companies and to find out whether these reached target customers . Survey is conducted among customers to find out if the campaigns succeeded in reaching out to target customer segments, whether messages delivered by the campaigns affected target groups, how much of the customers developed motive to buy the products due to PR and Advertising campaigns.The monitoring is done among selected customer segments, according to goal of the PR and Advertising campaigns. This way, client can measure effectiveness of its PR and Advertising campaigns, and find out about attitudes of customers towards the company and its products and services and determine emphasis and direction of campaigns to be conducted in the future etc.
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| Sociological surveys and researches |
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| Political researches and surveys |
- Baseline survey of election districts
- This is quiet detailed survey as it studies specifics and pressing issues of an election district. This can be understood as survey to to involve all aspects of selected election district. Political parties and election candidates can develop their election platforms based on outcome of this survey.
- Survey to determine rating of political party
- This survey studies reputation and rating level of political parties in national level as well in regional level. Also, it is possible to determine top rated politicians. In one word, this is general survey to determine overall rating of political parties.
- Survey to determine rating of election candidate
- Many factors such as outside appearance, image, educational achievements and recognition of candidate in election district, determines rating level of candidate. As result of the survey, candidate can find out about positive and negative perception of the voters of election district, towards him/her. Based on this finding, candidate can develop strategy and tactics to win voters of election district and achieve success.
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| Human resource researches and surveys |
- Employee satisfaction surveys and researches
- Through employee satisfaction survey, can find out what is most important for employees and what needs to be changed in order to improve performance and satisfaction level of employees in organizational level. For instance, which aspects of jobs are most satisfying and dissatisfying for employees etc.
- When companies put employees and customers first, their employees are satisfied, their customers are loyal, their profits increase, and their continued success is sustained. A growing body of research is supporting the correlation between employee and customer satisfaction. More specifically, employee commitment is cited as s source of increased customer satisfaction. More committed employees stay with the company longer. The longer an employee stays with a company, the better the employee becomes at understanding its processes, its products, and its customers. Therefore, employee commitment increases likelihood of customer satisfaction and therefore customer commitment.
- Employee satisfaction survey will be successful if it is done by third party or outside contractors rather than employers. This will allow employees to be open and sincere and take active part in and respond to the survey. Even if employers take employee satisfaction survey based on anonymous questionnaire, employees can not be open and sincere with employers.
- Sociometrical researches and surveys
- Sociometrics is a sociological research method that studies and measures social relationships, team spirit and group alliances of teams and within company employees. /Socio-companion, metrics-measure/
- Survey items
- To determine position, reputation and status of each member of organization in organizational level and among team members
- To identify team work skill and team spirit level of each member of organization
- To find out how all group members evaluate certain member of group and group dynamic level
- To find out about group interaction level within organization and departments and co-workers
- To determine factors that affect group dynamics in positive as well negative ways
- Relationship between management and staff of organization, evaluation, factors that affect this
- Attitudes of staff towards management; factors that affects this
- Interpersonal attitudes between staff of all levels within organization and each department
- Salary research
- Competitive salary policy is essential in improving performance and satisfaction level of employees. Therefore, companies needs to compare its employee salary and bonus policy with similar, competitive organizations and revise the policy.
- Salary survey is done through following three steps.
- 1st step: Selection of matching companies
- Sampling of matching companies will be accurate representation of salary market. Matching companies shall be shall be comparable in terms of employee number, skills, type of activities.
- 2nd step : Job Matching
- The way to describe and structure jobs varies from companies to companies. A carefully study of the job description is important to ensure similar responsibilities exist for a proper match. Job content can vary significantly between organizations, even though the job may have the same title. The proper matching of market jobs to Client’s jobs is the foundation of sound salary survey.
- 3rd: Conducting of salary survey
- Conduct salary survey according to developed questionaire, in similar, matched jobs of selected companies.
- Salary survey is not limited to study of payroll list. It is important to study all employee bonuses such as / housing allowances, health services and insurances, job safety insurances, retirement benefit and other various benefits /transportation fee, company phone use and overtime payment, lunch payment etc/.
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